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Tickets to
Heineken Experience
Tickets
Heineken Experience: Entry Ticket - Image 1
Heineken Experience: Entry Ticket
About
Includes
Brewing Heritage
Amsterdam Classic
Interactive Games
Vintage Equipment
Immersive Experience
Historic Atmosphere

Explore the original 1867 Heineken® Brewery in Amsterdam on a semi-guided tour with historic brewing rooms, sensory exhibits, fun games, and beer tastings. A must-do experience that blends tradition, innovation, and the true spirit of the city.

Venue: Heineken Experience, Amsterdam

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What's included:
  • Entry to the Heineken® Experience
  • Two beers or soft drinks
  • Tour guidance in English
Price from: €32.40
€24.95
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Watch Video about Heineken Experience

The Heineken Experience is an interactive tour of the original brewery in Amsterdam, blending history, fun, and beer culture. Explore brewing rooms, enjoy hands-on exhibits, and taste fresh Heineken along the way. Visit the Heineken Experience and dive into the world of beer!

Rating
5
Excellent
1335 People rated it
154 Reviews
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Reviews (154)
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Alex Graham
2025-05-05
5
Excellent
Totally exceeded my expectations. I went in thinking it’d be just another tour, but I left genuinely smiling. Super fun, super engaging — and I even learned a few things without trying too hard.
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Sofia Moretti
2025-05-08
5
Excellent
It felt like stepping into a different world for a while. Everything was just so well put together — playful, a bit nostalgic, and somehow still modern. Honestly, I could’ve stayed longer.
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Lucas Meyer
2025-05-26
4.9
Excellent
Absolutely loved it! The vibe was chill but exciting, and the whole thing had this cool energy that made you feel part of something. Left feeling happy, a little buzzed, and wanting more.
Plan Your Visit
How to get there
What should I take with me?
Things that are forbidden
Dress code
Age restriction
Food and Beverage

Venue: Heineken Experience, Amsterdam

By car: There are various ways to reach your destination, including heading south on Jonas Daniël Meijerplein toward Nieuwe Herengracht, continuing onto Weesperstraat, Weesperplein, and Rhijnspoorplein. Turn right and merge onto Torontobrug/S100, then continue to follow S100. The destination, Heineken Experience, will be on the left. GPS navigation is highly advised.

By public transportation: For the shortest walk, take tram 24 to the Marie Heinekenplein tram stop followed by a two-minute walk. 

By taxi: You can easily reach your destination by taking a taxi or a ride-hailing app.

Tickets: Bring your entry tickets, either in print or digital form on your phone, for a smooth entry experience.

Valid Photo ID: Carry a valid photo ID like your passport for identity verification.

Cash and Card: Have some cash for small purchases; many vendors also accept cards.

Camera/Smartphone: Capture the scenic moments with your camera or smartphone.

Open Mind and Adventurous Spirit: Come with enthusiasm and an open mind to embrace new experiences and create lasting memories.

Illegal Substances: Absolutely no illegal substances are allowed on the premises.

Weapons: Weapons of any kind, including items that could be used as projectiles, are strictly prohibited.

Restricted Items: Do not bring laser pointers, permanent markers, felt-tip pens, scissors, or aerosol canisters.

Drones: Drones or any other remote-controlled devices are not allowed.

Illuminating Objects: Glow sticks, LED signage, and similar illuminating objects should be left at home.

Feel free to wear your everyday attire and simply enjoy! Casual clothing is the perfect choice, allowing you to feel relaxed and fully immerse yourself in the experience. Be yourself, accentuate your style, and relish every moment!

You must be 18 or older to enter the Heineken Experience. The legal drinking age in The Netherlands is 18+.

A variety of food and drinks are on offer, catering to different tastes and dietary preferences. There's something for everyone, ensuring attendees stay refreshed during your visit.

FAQ